Don Steel in the studio of the Emmis Communications building for WIBCs Radiothon.

Don Steel in the studio of the Emmis Communications building for WIBC's Radiothon.

WIBC’s Radiothon three day fundraiser is in it’s second day Saturday, Dec. 12 and closer to it’s $225,ooo goal in efforts to raise money for The Salvation Army’s Christmas campaign.

By 2:00 p.m. funds raised equaled $108,000 and the angels were in the studio today. At least that’s what the on-air personalities call the anonymous donors that matched all donations this morning.

Don Steel, president of Planned Investment Company, has been with Radiothon since it’s beginning in 1994 and was made a life member of The Salvation Army Advisory Board last year. “It’s tremendously rewarding,” said Steel about being a part of Radiothon.

Radiothon hasn’t always been in the Emmis Communications building, but Steel remembers when the building was built and the first time Radiothon was hosted in the Emmis Communications building. They went to go live and it didn’t work. Though they were all panicking, “it was funny in hindsight,” said Steel.

“This is the worst economy I’ve ever seen,” said Steel. But he also notes the generosity of hoosiers who out gave so many other states during such tough times like the Hurricane Katrina disaster.

Last year Radiothon raised $223,000. The donations from Radiothon will be added to The Salvation Army’s Christmas campaign to raise $3 million during the Christmas season to aid The Salvation Army’s services.

Sponsors have so kindly donated prize packages for those who donate. Some gifts include tickets to different sporting events in the area and Marathon gas cards. To see a whole listing of the different prize packages visit

During Radiothon donations are made by telephone at 1-877-71-PEACE or online at Cash donations and toy donations for The Salvation Army’s Kids Toy Shop will be taken outside the Emmis Communications building for the rest of the weekend.