Kroger Kettle Challenge Press Release

Tomorrow, Tuesday December 23, Kroger management across Indiana and the rest of the Kroger Central Division will be manning red kettles and ringing bells in a friendly competition to see which store can raise the most for its community. The event will run from 10 AM until Noon at all Kroger store locations.

The competition kicked off last Thursday with a special bell ringing at the Kroger store on Indy’s north side at 86th Street and Township Line Road. Jeff Burt, president of the Central Division, and other senior management rang bells to set the bar before tomorrow’s big challenge. Burt’s team raised more than $37,000 in just 2 hours.

Kroger and The Salvation Army have been partners in serving local communities for many years. The Central Division has set a goal of $1 million raised through Kroger kettles this holiday season. “The Salvation Army and their mission aligns very effectively with Kroger’s community engagement priorities,” says Burt. “Their local food pantries, often with food donated by Kroger, help feed our hungry neighbors. They are often the first to respond when disaster strikes, helping care for Kroger associates and customers in need. They are compassionate and caring. It is a privilege for Kroger to gather resources for them during this holiday season. I realize that $1 million is an ambitious goal for this Kroger operating division, but I am confident in the generosity of our own associates, our customers and our neighbors across Indiana and Illinois.”

December 24 will mark the end of bell ringing for almost all of The Salvation Army’s Red Kettle locations, but Kroger has extend bell ringing for two more days, adding the Friday and Saturday after Christmas. At just over 60% of its $3.3 million goal, The Salvation Army is hoping for a big week.

Of course, you can also help The Salvation Army by making your donation at or by calling 1-800-SAL-ARMY.