What a way to celebrate 20 years of giving back in central Indiana. 2014 marked the 20th anniversary of the WIBC Radiothon for The Salvation Army Bed and Bread Club, an event that had raised more than $2.1 million since the first broadcast from Monument Circle in 1994.
By the end of this 36-hour fundraising marathon, WIBC listeners had donated almost $264,000 to help fellow Hoosier in need. Online listeners could watch the digital Mutual Fund Store Scoreboard track donations throughout the broadcast, watching the number of nights of shelter eventually rise to over 5,200 and number of meals for the hungry grow to more than 52,000.
The event was a partnership between WIBC and Emmis Communications, which hosted the first day of live broadcasting. Volunteers at the Kroger Phone Bank took pledges from the lobby of Emmis Communications throughout the entire 36-hour broadcast. Listeners were also able to make donations via Text-to-Give and online through wibc.com.
Financial Center Federal Credit Union returned as title sponsor of the WIBC Radiothon along with businesses, organizations and Angel Donors who stepped up with hourly sponsorships and on-air appearances to encourage listeners to call in and help a cause they support so strongly. Visit our Radiothon page to see a complete list of these great sponsors and learn more about how hourly, food and prize sponsors make this the exciting event that it has become!
The Indianapolis Children’s Choir performed during the Friday eventing broadcast while Santa spent the evening greeting families who stopped by to be a part of the festivities. Day 2 of Radiothon at Sullivan Hardware & Garden featured many musical acts, from brass bands to local school choirs. The greenhouse filled with spectators who were able to fill out pledge forms while watching Pat Sullivan and Denny Smith lead the live broadcast.
Thank you to every person who filled out a pledge form, picked up a phone, clicked a link, or sent a text to give to The Salvation Army and help our neighbors in need in 2015!