2011 Radiothon Sponsorships

The WIBC Radiothon Benefiting The Salvation Army Presented by Donatos

I don’t know about your business, but I have been in Christmas mode for quite some time already!  That’s because I have joined The Salvation Army’s team as Corporate Relations Coordinator.  Radiothon planning is well under way; and for the 17th consecutive year, The Salvation Army is teaming up with Emmis Communications’ 93.1 WIBC for a three day, on-air fundraising campaign benefiting local programs and services for those in need.  To date, corporate partners and WIBC listeners have helped raise more than $1,527,412!

After volunteering with The Salvation Army and Radiothon the last three years, I am thrilled to be a full-time member of The Salvation Army’s Development Staff. To make Radiothon planning easy on me, they have put me in charge of securing sponsorships for the highest profile fundraiser we do during the Christmas season on the leading news/talk station in the city—no pressure, right?  Okay, well, there is quite a bit of pressure actually.  Thankfully, we have a fabulous team putting this extravaganza together—both inside The Salvation Army and out!

Our most dedicated radio partner to date, Emmis Communications, secured Donatos as this year’s title sponsor, and we couldn’t be more grateful.  Reach Magazine/ValPak once again signed on as the Radiothon phone bank sponsor.  Apparently, we are doing something right!  This is the third year for the sponsorship and also the third year Reach Magazine/ValPak employees will be volunteering at the WIBC studios.  Now that the two biggest sponsorships are out of the way, the rest of Radiothon should be a piece of cake, right?  Right!  Only 35 more sponsors to go…

You may not realize it, but The Salvation Army receives approximately two-thirds of our financial support during Christmas.  We work hard to make sure everything comes together, and today that is why I am asking you to help The Salvation Army.  Your sponsorship of an hour during Radiothon and/or your donation of a prize valued at $50 or more will allow us to continue to programs for men, women, and children in central Indiana, and with the need even higher, those programs are vital.

If you have any questions about how you can be involved in the WIBC Radiothon Benefiting The Salvation Army Presented by Donatos, please, do not hesitate to contact me.  I’m looking forward to hearing from you!

Merry Christmas,

For a complete list of available sponsorship opportunities,  click here.


Mel McMahon is the Corporate Relations Coordinator for The Salvation Army.  To find out how your company can donate time, treasure, and talents through Salvation Army programs and services, call her at (317) 224-1019 or email her, [email protected]