The Christmas lights on Monument Circle twinkled as the sun rose over the city of Indianapolis this morning. The quiet sidewalks quickly filled with hungry passerby’s stopping for delicious treats from food trucks parked on the curb.

Sounds like a normal Friday in Indy, right? Wrong. Today was The Salvation Army’s annual Soup on the Circle event.

Soup on the Circle marks the physical Red Kettle kickoff. By the end of November, more than 140 Red Kettles will be placed at locations throughout central Indiana.

Thanks to our promotion partner, WIBC, Soup on the Circle had a fantastic location in front of Emmis Communications

The event, formerly referred to as Celebrity Bell Ringing, took place all day. Local well-known personalities, mascots, news casters, etc., took shifts ringing the bells and manning the red kettles. Additionally, every person that made a donation to the Red Kettle received a pass for a free bowl of soup from Scratch Truck or Mac Genie Truck.

If you followed The Salvation Army Indiana on Facebook or Twitter during the day, then you saw those faces, people donating to our kettles and the food.

Soup on the Circle is part of The Salvation Army’s annual Tree of Lights campaign. The Christmas campaign raises money that supports Salvation Army programs. This year’s goal is $3.3 million.

Are you a bell ringer? Have a great story to tell? Share it on My Red Kettle Story.