MINNEAPOLIS –Target today announces a $1 million donation to The Salvation Army to revitalize the organization’s libraries, media centers and educational facilities across the country. The retailer announces its commitment, which includes $25,000 grants to all forty divisions*, at the unveiling of The Salvation Army Bushwick Community Center’s newly transformed library. The introduction of the Center’s updated library will serve as the kick-off of forty more library, educational and after-school facility renovations to take place throughout next year.
Chris and Malaak Rock, along with Target, will host more than 250 Brooklyn children and staff from The Salvation Army Bushwick Community Center to celebrate the announcement, as well as the opening of the Center’s revitalized library, which features new books, furniture, shelving, and carpet, all made possible by a 2007 Target grant. The library also includes donated Dell (PRODUCT) RED computers and design elements by AARRIS Architects, LLP. As a child, Chris Rock attended The Salvation Army Bushwick Community Center after-school program and summer camp and continues to be involved with and show his appreciation to the Center year after year. Said Malaak and Chris Rock, “We are so thankful for Target’s continuing support of The Salvation Army Bushwick Community Center, but we are even more proud to help announce Target’s generous and important grant which will bring needed educational services to young people across our country.”
“We’re proud to expand our ongoing partnership with The Salvation Army to help update library, educational and after-school facilities throughout the country, providing children with an inspiring place to read, learn and most importantly, grow,” said Laysha Ward, president, community relations, Target. “Children are the heart and soul of our communities and we want to ensure they have the valuable educational resources they need to be successful at school and in life.”
Each of the forty divisions will choose one library, media center or educational facility to receive the $25,000 grant for design elements, furniture, shelving, books, computers and carpet. The selection will be based on compelling need for improvement, potential to increase community use of the renovated space and long-term ability to sustain the space. Decisions will be made in February 2009, with the upgrades being completed by the end of the year.
“Target is helping us provide people with the tools to become self-sufficient adults and to fend off homelessness and poverty, which we feel starts with education and community at an early age,” said Major George Hood, national community relations secretary, The Salvation Army. “Target’s commitment is truly synonymous to ours – to help create safe and healthy environments for families, and increase educational resources for our children – and we’re happy to continue to grow our partnership.”
Target and The Salvation Army have a long-standing partnership, working hand-in-hand throughout the year to help families who need it most. The partnership includes grants to local chapters, volunteer hours and in-kind donations, totally $2.4 million in 2008. In addition, Target works with The Salvation Army to support the organization’s disaster relief efforts in local communities by providing grants, pre-positioned products and the Family Preparedness Guide. Target’s partnership also extends into the holiday season. Since 2006, Target has donated more than $1 million annually to support the organization’s local chapters during the holidays and throughout the year. In addition, for the past three years Target has created an exclusive holiday product collection where a portion of the purchase price is donated directly to The Salvation Army.