The WIBC winning crew and the big check for The Salvation Army

The WIBC winning crew and the big check for The Salvation Army

WIBC may be the champions of the Media Pitstop Challenge, but it’s The Salvation Army who came away as the winners.

Each year the Media Pitstop Challenge is held as part of Community Day at the Indianapolis Motor Speedway.  The competition features local media outlets battling it out by changing tires on an indy car.  The winner of this popular event receives $5,000 to be given to the charity of their choice.

This year, for the first time in the history of the competition, WIBC won. “We were shocked.  We’ve never even been close before,” said Kent Sterling, program director for WIBC.  “Of course, the charity of our choice is The Salvation Army,” added Sterling.  The WIBC/Salvation Army partnership has been going strong for over 15 years thanks to the annual WIBC Radiothon which airs each December and benefits The Salvation Army.

The Salvation Army will use the $5,000 prize, made possible by the Indianapolis Motor Speedway and American Family Insurance, to serve those in need in our community.  “In this current economic drag, how reassuring it is to have our WIBC Crew partnering with The Salvation Army to stem the challenges of homelessness and hunger,” said Major Richard Amick, Divisional Commander of The Salvation Army in Indiana.  “As we approach the big race day in Indy, I wish to express a big thank you to our good friends at WIBC in their efforts to earn $5,000 for The Salvation Army,” added Amick.

You can see photos of the winning team at