Twitter, a news crew and a box truck may at first sound like an odd combination, but the trio proved to be a toy collecting force to be reckoned with.
WISH TV wanted to go beyond its normal Toy Shop WISH Tree toy collection efforts and challenged the businesses in the city of Indianapolis to host toy collections then tweet their locations for a very special, very live toy pickup, or rather, toy tweetup.
The WISH TV news crew: Meteorologist Randy Ollis, anchor and reporter Lauren Lowrey, Executive Producer of Special Projects/Investigations Dawn Clapperton and News Photographer/Creative Specialist Joe Starlin was followed by Salvation Army Indiana DHQ staffers Crissy Quenichet and April Abernathy in the box truck.
With a loose schedule in hand, the small carivan left WISH TV studios around 8:30 a.m. and made the first stop at North Meridian Hardware. Some businesses tweeted early in the week that they had a collection box ready for pickup and others tweeted the day of.
A student from Options High School in Carmel put together a last minute drive and tweeted she needed a pick up.The WISH Tree tweetup crew headed her way and arrived with cameras out and shooting. As the day carried on, traffic on the WISHtree hashtag grew.
Besides constant streaming via Twitter, a live stream of the entire day was broadcast along with live hits as part of daily WISH TV news casts.
By the end of the day, 10 toy pickups from all corners of the city, including one at WISH TV’s studios, filled the box truck with 1,184 toys. Meanwhile, the tweetup crew started brainstorming and challenging the city for next year.